Business Coach specializing in the gelato and pastry market, with more than 25 years of experience in the industry helps artisans develop greater awareness of their business with the goal of becoming successful entrepreneurs. In his courses he focuses on marketing, sales optimization and efficient point-of-sale management. He is the author of two books, “From Gelato Maker to Entrepreneur,” which has become an industry best-seller, and “Facebook for Gelato Shops.” He is a regular contributor to Italian Punto.it magazine.